Call Number: Business Library Mezzanine - Regular Loan HD69.B87P65 2016
ISBN: 9780198704928
Publication Date: 2016-03-20
Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed.
Provides access to more than 1000 industries across Canada, including more than 30 performance benchmarks to help small businesses determine how they measure up to their competitors.
IBIS World's Industry Research Reports provide strategic insight and analysis on over 700 U.S. industries, 400 Canadian industries, as well as Chinese and Global industries.
How Industry Analysts Shape the Digital Future by 
