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ES 1050 Market Research
This guide contains resources for students looking for information on market research.
Call Number: Business Library Mezzanine - Regular Loan HD69.B87P65 2016
ISBN: 9780198704928
Publication Date: 2016-03-20
Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed.
IBIS World's Industry Research Reports provide strategic insight and analysis on over 700 U.S. industries, 400 Canadian industries, as well as Chinese and Global industries.
How Industry Analysts Shape the Digital Future by 
