What Works: gender equality by design by
Call Number: BUS Stack HD6060.B64 2016
Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people's minds has proven to be difficult and expensive. What Works is built on new insights into the human mind. It draws on data collected by companies, universities, and governments in Australia, India, Norway, the United Kingdom, the United States, Zambia, and other countries, often in randomized controlled trials. It points out dozens of evidence-based interventions that could be adopted right now and demonstrates how research is addressing gender bias, improving lives and performance. What Works shows what more can be done often at shockingly low cost and surprisingly high speed.
Pre-Suasion: a revolutionary way to influence and persuade by
Call Number: Brescia Stack BF774.C563 2016
What separates effective communicators from truly successful persuaders? Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds; a pre-suader must also change states of mind. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, Yes.
Alibaba: the house that Jack Ma built by
Call Number: BUS Stack HF5548.325.C6C56 2016
In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built Alibaba into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China's booming private sector and the gatekeeper to hundreds of millions of middle class consumers. Clark tells Alibaba's tale in the context of China's momentous economic and social changes, illuminating an unlikely corporate titan as never before.
Brazillionaires: The Godfathers of Modern Brazil by
Call Number: Weldon Stacks HC190.W4C83 2016
In 2012, Brazilian tycoon Eike Batista was the eighth richest man in the world, his $30bn fortune built on Brazil's incredible natural resources. By the middle of 2013 he had lost it all, engulfed in scandal. Brazillionaires is a fast-paced account of Batista's rise and fall: a story of helicopter flights, beach-front penthouses and high-speed car crashes. Along the way, it tells the parallel story of Brazil itself, a country caught in the cycle of boom and bust, renewed hope and dashed promise; a country where the hyper-rich are at the heart of the economy - and where their wealth can buy immense political power.Stefan Zweig said in 1941 that Brazil was the country of the future; Brazilians joke that it always will be. Today, rampant corruption and endemic inequality threaten to derail the new Brazilian Dream. The Brazillionaires are the key to understanding that dream; through them Brazillionaires tells the story of their country's past, present and future.
Only Humans Need Apply: winners and losers in the age of smart machines by
Call Number: BUS Stack HC79.A9D38 2016
An invigorating, thought-provoking, and positive look at the rise of automation that explores how professionals across industries can find sustainable careers in the near future. In Only Humans Need Apply, Thomas Hayes Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn't either human or machine. It's both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving as we move into the next era. The choice is ours.
The Innovation Illusion: how so little is created by so many working so hard by
Call Number: E-Book
Timely, compelling, and certain to be controversial--a deeply researched study that reveals how companies and policy makers are hindering innovation-led growth. Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Assessing the experiences of global companies, including Nokia, Uber, IBM, and Apple, the authors explore three key themes: declining economic dynamism in Western economies; growing corporate reluctance to contest markets and innovate; and excessive regulation limiting the diffusion of innovation. At a time of low growth, high unemployment, and increasing income inequality, innovation-led growth is more necessary than ever.
Chaos Monkeys: obscene fortune and random failure in Silicon Valley by
Call Number: BUS Stack HM742.G355 2016
Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services robustness, their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley's most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team, turning its users data into profit for COO Sheryl Sandberg and chairman and CEO Mark Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, García Martínez eventually landed at rival Twitter. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.
Dear Chairman: boardroom battles and the rise of shareholder activism by
Call Number: BUS Stack HD2744.G73 2015
Recent disputes between shareholders and major corporations, including Apple and DuPont, have made headlines. But the struggle between management and those who own stock has been going on for nearly a century. Mixing never-before-published and rare, original letters from Wall Street icons including Benjamin Graham, Warren Buffett, Ross Perot, Carl Icahn, and Daniel Loeb with masterful scholarship and professional insight, Dear Chairman traces the rise in shareholder activism from the 1920s to today, and provides an invaluable and unprecedented perspective on what it means to be a public company, including how they work and who is really in control.
Originals: how non-conformists move the world by
Call Number: BUS Stack HD53.G713 2016
In Originals Grant again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all? Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can fight group think to build cultures that welcome dissent.
The 100-Year Life: Living and working in an age of longevity by
Call Number: N/A
Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse - life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help.
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