ProQuest Entertainment Industry Magazine Archive EIMA provides searchable full text access to major US and UK trade magazines that cover music, film, broadcasting and theatre. The scanned image format allows you to view and print all articles, covers, ads and reviews from titles such as Billboard (1963-2000), Variety (1905-2000), Backstage (1960-2000) and The Beat (1982-2000). It can be searched simultaneous with other ProQuest databases such as IIMP and IIPA.