Inside the Mind of the Shopper by Herb SorensenCall Number: Business Library Mezzanine - Regular Loan HF5429.S5937 2017
ISBN: 9780134308920
Publication Date: 2016-08-25
Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores.