New Books in the Business Library
Better Selling Through Storytelling by
The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story--one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling--and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the 3 faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale.
The Business Model Navigator by
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
The Conversation: How Talking Honestly about Racism can Transform Individuals and Organizations by
In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it?
Dare to Lead by
Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness.
Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to put those ideas into practice so we can step up and lead. Whether you've read Daring Greatly and Rising Strong or you're new to Brené Brown's work, this book is for anyone who wants to step up and into brave leadership.
Fight or Submit by
From the award-winning author of Unsettling Canada: A National Wake-Up Call and The Reconciliation Manifesto: Recovering the Land, Rebuilding the Economy comes an inspiring memoir of poverty, hard work, and incredible business success. In the opening to his memoir, Grand Chief Ron Derrickson says his "story is not a litany of complaints but a list of battles" that he has fought. And he promises he will not be overly pious in his telling of them. "As a businessman," he writes, "I like to give the straight goods." In Fight or Submit, Derrickson delivers on his promise and it turns out he has a hell of a story to tell. Born and raised in a tarpaper shack, he went on to become one of the most successful Indigenous businessmen in Canada. As a political leader, he served as Chief of the Westbank First Nation for a dozen years and was made a Grand Chief by the Union of British Columbia Indian Chiefs. He has been the target of a full Royal Commission and an assassination attempt by a hitman hired by local whites. As Chief, he increased his community's revenues by 3500% and led his people into a war in the forest over logging rights. This is the determined and direct story of an Indigenous entrepreneur who, in the face of hatred and violence, always lifted his community up and had fun along the way.
From the Basement to the Dome by
How a bottom-up problem-solving ethos, multidisciplinary approach, and experimental mindset has nurtured entrepreneurship at MIT. MIT is world-famous as a launching pad for entrepreneurs. MIT alumni have founded at least 30,000 active companies, employing an estimated 4.6 million people, with revenues of approximately $1.9 trillion. In the 2010s, twenty to thirty ventures were spun off each year to commercialize technologies developed in MIT labs (with intellectual property licensed by MIT to these companies); in the same decade, MIT graduates started an estimated 100 firms per year. How has MIT become such a hotbed of entrepreneurship? In From the Basement to the Dome, Jean-Jacques Degroof describes how MIT's problem-solving ethos, multidisciplinary approach, and experimental mindset nurture entrepreneurship. Degroof explains that, at first, the culture of entrepreneurship sprang from such extracurricular activities as forums, clubs, and competitions. Eventually, the Institute formally supported these activities, offering courses in entrepreneurship. Degroof describes why entrepreneurship is so uniquely aligned with MIT's culture- a history of bottom-up decision-making, a tradition of academic excellence, a keen interest in problem-solving, a belief in experimentation, and a tolerance for failure on the way to success. Entrepreneurship is the logical outcome of MIT's motto, Mens et Manus (mind and hand) ), translating theories and scientific discoveries into products and businesses--many of which have the goal of solving some of the world's most pressing problems. Degroof maps MIT's current entrepreneurial ecosystem of students, faculty, and researchers; considers the effectiveness of teaching entrepreneurship; and outlines ways that the MIT story could inspire conversations in other institutions about promoting entrepreneurship.
The Heartbeat of Excellence by
The world is exhibiting the urgent need for sustainable change. In his first book, Curt Blattner introduces a new approach fit for the modern workforce which encourages sustainable interactive leadership -- placing the dialogue between leaders and teams at the centre of development. Based on his experiences in leading positions of the international retail giant, Nestlé, Blattner shares his stories and the model used to support the globally successful coffee retailer. Blattner draws influence from the Swiss direct democratic governance and non-hierarchical politics and applies them to leadership to sustainably create high-performing teams for the future. The Heartbeat of Excellence offers a detailed alternative to changing culture for anybody to understand and follow fostering a human process with Emerging Change, creating high performing human relations, and consequently installing change sustainably, the Swiss Way.
The Knowledge Manager's Handbook by
The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. The Knowledge Manager's Handbook takes you step by step through the processes needed to define and embed an effective knowledge management framework within an organization.
Marketing in University-Industry Technological Collaboration by
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing's strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.
Power Play by
Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.
Rising Strong by
ONE OF GREATER GOOD'S FAVORITE BOOKS OF THE YEAR "[Brené Brown's] research and work have given us a new vocabulary, a way to talk with each other about the ideas and feelings and fears we've all had but haven't quite known how to articulate. . . . Brené empowers us each to be a little more courageous."--The Huffington Post
A sprawling, deeply researched, and provocative tour-de-force, Unraveled is not just the story of a pair of trousers, but also the story of our global economy and our role in it. Told with piercing insight and unprecedented reporting, Unraveled challenges us to use our relationship with our jeans - and all that we wear - to reclaim our central role as citizens to refashion a society in which all people can thrive and preserve the planet for generations to come.
Work-Life Matters by
As we start to navigate life during and after the pandemic, employers and employees are increasingly re-evaluating how work can be made more sustainable and more fulfilling. Many employees - particularly Gen X and Gen Z - are seeking a new psychological contract with their employers. Putting these trends into context and offering practical solutions, this book takes a deep dive into why work matters as part of a healthy and fulfilling life. The authors present a new and different way of thinking about the matter of balance, arguing that there is no hard divide between 'work' and life' because 'work' takes place entirely within 'life' and you can't balance two things when one is a subset of the other. To achieve the balance required for a healthy existence, we need to recognise that there are activities in all parts of work-life that drain our energy and others that give us a buzz. Rather than trying to solve the drain of hard work by living it large at the weekend - or compensating for an unfulfilling home life by working like a demon, we need to create balance at work and balance at home. Now is a golden opportunity to re-examine the world of work and job-craft to make them more satisfying, less draining and more energising. The ideas in this book provide a practical guide to help that process.
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