Western Libraries

Ivey NVP - New Venture Project (Business)

Business Research Help

Ask a Business Librarian

Contact the Business Library

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C.B. "Bud" Johnston Library
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text: 226-777-3039
call: 519-661-3941
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Where to Start

Understanding your industry and market is essential to developing your business. This includes researching the industry, your competitors, and potential consumers. Use the resources listed to learn more about your market: 

Industry & Market Research Reports

Company & Competitor Research

Consumer Research

Books and eBooks about Launching a New Venture