Western Libraries

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Business Research Help

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C.B. "Bud" Johnston Library
text: 226-777-3039
call: 519-661-3941

Getting Started with SimplyAnalytics

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SimplyAnalytics is a web-based mapping, analytics, and data visualization application. It includes demographic information, household spending data on hundreds of goods and services, as well as 1.3 million Canadian business profiles from Dun & Bradstreet. It also includes a premium marketing segmentation system called PRIZM5 that enables researchers to gain insight into communities and identify locations based on lifestyle traits.

Western students, faculty, and staff can access the database without creating an account by going to SimplyAnalytics and using the "Sign in as a guest" option. However, you must create an account in order to save any work performed using the database


Creating a SimplyAnalytics Account

To create an account:

  • Go to SimplyAnalytics
    • If you are off-campus, you will be prompted to sign in with your Western ID and password before accessing the website

"Western Libraries Off-Campus Access to Electronic Resources" login screen

  • Click the Create an account link 

SimplyAnalytics login screen

  • Enter your @uwo.ca email and create a password 

SimplyAnalytics "Create a New Account" screen

  • An email with an activation link will then be sent to your email
    • ​​​​​​​If you do not see the email, try checking to see if it has been redirected to your spam trap

SimplyAnalytics "Account Created" screen

  • Click the link provided in the activation email and you will be able to sign in to your SimplyAnalytics account 

SimplyAnalytics account activation confirmation screen