Brand and product information can be difficult to find as they are owned or trademarked by larger companies. In addition to the resources below, try searching for information on the company more broadly using our company research resources.
Provides advertising spending costs for US brands, companies, and ad agencies. Use this resource to find specific people responsible for advertising/marketing for a brand or company. Select Creative Library to search AdForum for ads by brand, agency, industry, and other categories.
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers. Use the Insights menu to access Market Insights (forecasts and Key Performance Indicators) and Consumer Insights (interactive tool for comparing and analyzing consumer behaviour and attitudes – includes Brand Profiler Tool).
Company profiles include a list of brands associated with that company.
Search Article Databases
Article databases are another source for finding brand information. Try searching these resources using the brand name to find press releases, or academic and news articles with information on that brand.
Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers.
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape.
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.
This actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.