Advertising Research

C.B. "Bud" Johnston Library

Contact:

text: 226-777-3039

call: 519-661-3941

Brands

Researching Existing Brands
Creating Your Brand

Statista
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers. Look under Reports for Brand Reports and use the Consumer Insights tool to find Brand KPIs.
Mintel Reports (Mintel Oxygen)
Market research reports covering primarily U.S. and Canadian markets. Reports provide information on popular brands, consumer perception of brands, and the market share of top brands.
Winmo
Provides advertising spending costs for US brands, companies, and ad agencies. Use this resource to find specific people responsible for advertising/marketing for a brand or company. Select Creative Library to search advertising campaigns and case studies.
MarketLine Advantage
Includes industry, company, and country information. Company profiles list all brands for that company.
Nexis Uni Company Dossier
Compiles data from multiple sources into one search for public and private companies worldwide. To access, click on the menu beside the Nexis Uni logo and select Nexis’ Dossier.

Search Article Databases

Article databases are another source for finding brand information. Try searching these resources using the brand name to find press releases, or academic and news articles with information on that brand.

Business Source Complete
Scholarly articles in all disciplines of business. Also includes news articles, company profiles, industry and market reports, and country reports.
ABI/INFORM Collection
Articles from key business and economics scholarly journals, magazines, newspapers, and trade publications as well as country, industry, and market reports.
Factiva
Extensive access to news coverage from over 8000 sources, available from 118 countries in 22 languages. Company and industry information is also available.

Find Books and eBooks on Brand Management

This is only a small selection of the books and ebooks available from the Library. Use these subject searches to find more from the library's catalogue:

Engaging Brands: A Customer-Centric Approach for Superior Experiences by Michela Addis
Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers.
Beyond Sizzle: The Next Evolution of Branding by Mona Amodeo
Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource--people--to build your most valuable asset: your reputation.
Brand Management: Principles and Publications for Effective Branding by Jaywant Singh; Paurav Shukla
Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management.
Strategic Brand Management and Development: Creating and Marketing Successful Brands by Sotiris T. Lalaounis
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands.
Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez
This bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.
Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand by Eleonora Cattaneo (Editor)
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
Brand Strategy in Three Steps: A Purpose-Drive Approach to Branding by Jay Mandel
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company.

Related FAQs

How do I find info on brand names?

Last Updated: May 24, 2025 3:19 PM
Print Page

Subjects: Business

Tags: ad, ad campaigns, ad spending, ADS, advertising, brands, Business, rates, reach