Western Libraries

Advertising Research

Business Research Help

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C.B. "Bud" Johnston Library
text: 226-777-3039
call: 519-661-3941

Finding Brand Information

Brand and product information can be difficult to find as they are owned or trademarked by larger companies. In addition to the resources below, try searching for information on the company more broadly using our company research resources.


Article databases are another source for finding brand information. Try searching these resources using the brand name to find press releases, or academic and news articles with information on that brand.

Brand Management Books