Western Libraries

Advertising Research

Business Research Help

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C.B. "Bud" Johnston Library
text: 226-777-3039
call: 519-661-3941


Brand and product information can be difficult to find as they are owned or trademarked by larger companies. In addition to the resources below, try searching for information on the company more broadly using our company research resources.

Search Article Databases

Article databases are another source for finding brand information. Try searching these resources using the brand name to find press releases, or academic and news articles with information on that brand.

Find Books and eBooks on Brand Management

This is only a small selection of the books and ebooks available from the Library. Use the search bar to find more. Look under 'Modify your results' to limit the results to 'books and ebooks'.