Primary Research Overviews - Websites
Primary Research Overviews - Books
Basic Marketing Research
Call Number: BUS Stacks HF5415.2.B7787 2008
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques.
Essentials of Business Research Methods
Call Number: BUS Stacks HD30.4.E895 2011
Straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions.
Gear Up: test your business model potential and plan your path to success
Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.
The Handbook of Marketing Research
Call Number: BUS Stacks HF5415.2.H286 2006
Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights;
(2) quantitative, qualitative, and online data gathering techniques;
(3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Marketing Research for Non-Profit, Community and Creative Organizations
Call Number: Business Stacks HF5415.2.K6485 2008
This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.
Market Research in Practice
Call Number: BUS Stacks HF5415.2.H2533 2013
Features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting.
The Market Research Toolbox
Call Number: BUS Stacks HF5415.2.M383 2012
It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.
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