Western Libraries

Entrepreneurship - Starting Your Own Business

Business Research Help

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C.B. "Bud" Johnston Library
text: 226-777-3039
call: 519-661-3941

Sources for Finding Industry & Market Research

Industry and market research reports can provide insight into the operating conditions, trends, market share, barriers to entry, and outlook for the industry.

Important industry information can also be found from industry associations. Information available often includes:

  • industry specific news and trends
  • statistics and research reports
  • legislation and regulations
  • profiles and member directories

Use Google or another search engine to search for associations relevant to your industry in your location. If you don't find something, try broadening your geographic area (e.g. from Ontario to Canada, or from Canada to the U.S. or international). If your industry is very specialized or new, look for associations for boarder or similar industries. Try searching terms like industry association, industry group, trade group, or trade organization.

Don't forget to check the association website for additional industry stats. Many organizations make some of their research freely available.

Industry Classifications

Often industry data is organized by classification codes that assign companies to a category based on their business activities.

In Canada, we primarily use NAICS (North American Industry Classification System), developed by the statistical agencies of Canada, Mexico, and the United States. Knowing the NAICS code(s) for your industry can be helpful in your research. 

You can search by NAICS or SIC in the following databases: