Knowing about your consumers or potential consumers is an important part of market research. Use these resources to find demographic information (e.g. age, income, education, etc.) as well as consumer attitudes, values, habits, preferences, and lifestyle information.
These sources provide secondary research (research conducted by third-parties). For resources to help with conducting your own primary market research, see our Primary Research for Business guide.
Market research reports covering primarily U.S. and Canadian markets. Each report includes data and analysis of the competitive landscape, market share, and consumer profiles.
Market research reports in the fields of business-to-business, advertising, entertainment, food and beverage, retail, sports marketing, and travel and tourism.
Provides reports for Canadian and U.S. industries. Canadian industry reports include a provincial breakdown and economic profile for provinces.
Includes industry, company, and country information. Industry reports include market size, segmentation, and five forces analysis. Company profiles include SWOT analysis. Country reports provide PESTLE analysis.
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers.
Data visualization tool that allows users to create thematic maps, charts, and reports using demographic, business, consumer behaviour, and marketing data.
