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Entrepreneurship - Starting Your Own Business

Business Research Help

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C.B. "Bud" Johnston Library
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call: 519-661-3941

Consumer Research

Knowing about your consumers or potential consumers is an important part of market research. Use these resources to find demographic information (e.g. age, income, education, etc.) as well as consumer attitudes, values, habits, preferences, and lifestyle information. 

These sources provide secondary research (research conducted by third-parties). For resources to help with conducting your own primary market research, see our Primary Research for Business guide.