Western Libraries

IFP - Ivey Field Project (Business)

Business Research Help

Ask a Business Librarian

Contact the Business Library

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C.B. "Bud" Johnston Library
text: 226-777-3039
call: 519-661-3941

Where to Start

Understanding your industry and market is essential to developing your business. This includes researching the industry, your competitors, and potential consumers. Use the resources listed to learn more about your market: 

Industry & Market Research Reports

Company & Competitor Research

Consumer Research