Western Libraries

IFP - Ivey Field Project (Business)

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C.B. "Bud" Johnston Library
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text: 226-777-3039
call: 519-661-3941
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Consumer Research

Knowing about your consumers or potential consumers is an important part of market research. Use these resources to find demographic information (e.g. age, income, education, etc.) as well as consumer attitudes, values, habits, preferences, and lifestyle information.