Opinion Research Polls for Business

Contact:

text: 226-777-3039

call: 519-661-3941

Opinion Polling

Opinion polls are surveys of public opinions. Opinion polls are conducted by soliciting opinions from a sample and then extrapolating those results to make predictions about the opinions of an entire population.

--The Sage Encyclopedia of Communication Research Methods

Library Subscription Databases

Fully available to Western students, staff, and faculty.

odesi
A digital repository and data exploration, extraction and analysis stool for social science data, including polling data. Includes the Canadian Opinion Research Archive (CORA) and Gallup Canada.
Statista
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers.

Polling Companies

The findings of surveys conducting by these organizations may or may not be available to the public for free. Some organizations charge a fee to access the results. In some cases the raw data is not available, but reports based on the data are freely available.

Government of Canada Public Opinion Research Reports
Research reports submitted to Library and Archives Canada from Government of Canada departments and agencies.
Nanos Research
Focuses on political polling data. Their research is used by major broadcasters in Canada (CTV News, Bloomberg News in Canada, and the Globe and Mail).
Angus Reid Institute
National, not-for-profit, non-partisan public opinion research foundation established to enhance and encourage better understanding of issues and trends affecting economic, social, governance, philanthropy, public administration, domestic and foreign policy in Canada.
Abacus Data
Research and strategy firm that provides Canadian public opinion polls. Polls public opinion on a variety of topics, but specializes on the following topics: women, generational change, and Canadian politics.
Research Co.
Provides free access to some results of public opinion polls on a variety of topics in Canada.

Library Subscription Databases

Fully available to Western students, staff, and faculty.

Statista
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers.

Polling Companies

Pew Research Center Reports
Non-partisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
Gallup Polls
Gallup is an analytics and advisory company that conducts public opinion polls.
ROPER Centre for Public Opinion Research
Strives to improve the practice of survey research and the use of survey data in the US and abroad. Maintains a library of survey research and public opinion data.
Harris Poll
Market research and analytics company that has been tracking the sentiment, behaviours and motivations of American adults since 1963.
General Social Survey
Nationally representative survey of adults in the US conducted since 1972. GSS Collects data on contemporary American society in order to monitor and explain trends in opinions, attitudes and behaviours.
GMF Transatlantic Trends
Annual survey of US and European public opinions on a host of transatlantic issues, including foreign policy challenges, support for NATO, the economy, and the rise of other world powers.

Library Subscription Databases

Fully available to Western students, staff, and faculty.

Statista
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers.

Polling Companies

World Public Opinion
International collaborative project whose aim is to give voice to public opinion around the world on international issues.
Afrobarometer
Non-partisan, pan-African research institution conducting public attitude surveys on democracy, governance, the economy and society in 30+ countries repeated on a regular cycle.
Eurobarometer
Polling instrument used by European Union institutions and agencies to monitor regularly the state of public opinion in Europe on issues related to the European Union and attitudes on political or social issues.
Global Barometer Surveys
Comprehensive effort to measure, at a mass level, the current social, political, and economic atmosphere around the world. It provides an independent, non-partisan, multidisciplinary view of public opinion on a range of policy-relevant issues.
ROPER Centre for Public Opinion Research
Strives to improve the practice of survey research and the use of survey data in the US and abroad. Maintains a library of survey research and public opinion data.
British Social Attitudes Survey (BSA)
Yearly survey started in 1983 asking people what it’s like to live in Britian and what they think about how Britian is run.
Pew Research Center Reports
Non-partisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
Gallup Polls
Gallup is an analytics and advisory company that conducts public opinion polls.
GMF Transatlantic Trends
Annual survey of US and European public opinions on a host of transatlantic issues, including foreign policy challenges, support for NATO, the economy, and the rise of other world powers.

Last Updated: Jul 8, 2025 2:01 PM
Print Page

Subjects: Business

Tags: ipsos, nanos, nielsen, opinion polling, opinion research polls