Western Libraries

Opinion Research Polls for Business

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C.B. "Bud" Johnston Library
Contact:
text: 226-777-3039
call: 519-661-3941
Website

Opinion Polling

Opinion polls are surveys of public opinions. Opinion polls are conducted by soliciting opinions from a sample and then extrapolating those results to make predictions about the opinions of an entire population.

--The Sage Encyclopedia of Communication Research Methods

Library Subscription Databases

Fully available to Western students, staff, and faculty. 

Polling Companies

The findings of surveys conducting by these organizations may or may not be available to the public for free. Some organizations charge a fee to access the results. In some cases the raw data is not available, but reports based on the data are freely available. 

Library Subscription Databases

Fully available to Western students, staff, and faculty. 

Polling Companies

The findings of surveys conducting by these organizations may or may not be available to the public for free. Some organizations charge a fee to access the results. In some cases the raw data is not available, but reports based on the data are freely available. 

Library Subscription Databases

Fully available to Western students, staff, and faculty. 

Polling Companies

The findings of surveys conducting by these organizations may or may not be available to the public for free. Some organizations charge a fee to access the results. In some cases the raw data is not available, but reports based on the data are freely available.