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C.B. "Bud" Johnston Library
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PEST(LE) Analysis

PEST(LE) (Political, Economic, Social, Technological, Legal, Environmental) is a framework for analyzing the macro-level environment of an industry, company, or a country. The aim is to identify external factors that present opportunities or threats.

To find an existing PEST(LE) analysis use MarketLine. To create your own analysis, use the resources listed on the Profile or Risk pages to gather the relevant information.