Western Libraries

Country Research for Business

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C.B. "Bud" Johnston Library
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text: 226-777-3039
call: 519-661-3941
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PEST(LE) Analysis

PEST(LE) (Political, Economic, Social, Technological, Legal, Environmental) is a framework for analyzing the macro-level environment of an industry, company, or a country. The aim is to identify external factors that present opportunities or threats.