Market research can be defined as a set of activities and approaches aimed at gathering information about companies as well as current and potential customers and their needs, possibilities, and expectations.
-- The Sage Encyclopedia of Educational Research, Measurement, and Evaluation
Primary market research includes the activities you undertake to get information from your (potential) customers or competitors (for example, interviews, surveys, focus groups, etc.).
Secondary market research includes third-party research on user groups or customers, relevant industries, and competitors.
This guide focuses on secondary market research sources. Consult our Primary Research for Business guide for resources to help you conduct your own market research.
Market research reports covering primarily U.S. and Canadian markets. Each report includes data and analysis of the competitive landscape, market share, and consumer profiles.
Provides reports for Canadian and U.S. industries. Canadian industry reports include a provincial breakdown and economic profile for provinces.
Includes industry, company, and country information. Industry reports include market size, segmentation, and five forces analysis. Company profiles include SWOT analysis. Country reports provide PESTLE analysis.
Market research reports in the fields of business-to-business, advertising, entertainment, food and beverage, retail, sports marketing, and travel and tourism.
