Western Libraries

Marketing Group Report

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C.B. "Bud" Johnston Library
text: 226-777-3039
call: 519-661-3941

Starting Points

You can use these resources to find industry reports and gain insights into your market. Important industry information can also be found from industry associations, but please keep in mind that some associations restrict access of research reports to members only.

You can supplement these reports with information found in newspapers, magazines, and trade publications.

Some databases allow you to use NAICS (North American Industry Classification System) codes. Find NAICS codes for your industry

Industry Information Sources

Use Google or another search engine to search for associations relevant for your industry in your location. If you don't find a relevant industry association, try broadening your geographic area (e.g. from Ontario to Canada, or from Canada to the U.S. or international). If your industry is very specialized or new, look for associations for broader or similar industries. Try searching terms like industry association, industry group, trade group, or trade organization and the name of your topic.



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