Marketing Group Report

Resources for the Construction & Real Estate Industries

Business Monitor Online
Includes Canadian reports on the Infrastructure industry.

Canadian Mortgage & Housing Corporation
Includes housing starts.
Canadian Real Estate Association
Includes home sales information.
CBRE - Canadian Market Reports
Prepares Canadian MarketViews on office, industrial, retail, investment and multi-housing sectors and other specialty reports.

Conference Board of Canada
Reports are available on the residential and non-residential construction industries, as well as city and metropolitan outlooks.
First Research Industry Profiles
Produced by Dun & Bradstreet - predominantly US focused.
IBIS World
Featuring 15+ industry categories based on the NAICS groupings. Strong Canadian content!
Mintel Market Sizes
Includes market shares and compound annual growth rates for Canadian lifestyle and consumer markets.
MarketLine Advantage
Canadian and global industry profiles (including market overview, sizing, segmentation, competitive landscape, leading companies, forecasts).
Passport
177 industries available for Canada, providing extensive cross-industry comparable statistics and a strategic assessment of each.
Statista: the statistics portal for market data, market research and market studies
Integrates data on over 80,000 topics from over 18,000 sources and categorized into 21 market sectors.

TechNavio Reports via Factiva
In the search box put in: rst=technv AND your industry). E.g. rst=technavio AND shoes

Factiva
Use the Companies/Markets area. Includes financials and brief industry analyses.
MarketLine Advantage
SWOT analyses available for the majority of public companies.
Mergent Intellect
Includes limited data on private companies. Build lists of companies by industry code.
Mergent Online
Detailed financials available for public companies. Limited to 5 users at a time campus wide.
PrivCo
Must create your own account with a @uwo.ca email. Private company information.

Mintel Reports (Mintel Oxygen)
Includes Canadian reports which analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.

Opinion Research Polls
A research guide on how to find data from polls conducted with the general public.

Passport
Includes data on market sizes, brand shares and more.
RKMA Market Research Reports: Current Titles
Includes a 500+ page consumer behaviour handbook.
Statista: the statistics portal for market data, market research and market studies
Over 80,000 sources available on consumer spending, buying behaviour and habits.

Vividata
Includes powerful insights on your target/audience, and to see how it compares to a competitive set.

Requires a second login step with your Western Identity.

How to use and understand Vividata
Based on a broad survey of Canadians Vividata provides insight into consumer demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences.

Citing Business Sources
Includes APA and Chicago.
Zotero Citation Manager
Will save, sort and export a bibliography/works cited for you.
Mendeley
Will save, sort and export a bibliography/works cited for you.

Subjects: Business

Tags: Business, Ivey, marketing