Marketing Group Report

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text: 226-777-3039

call: 519-661-3941

Consumer Research

Mintel Reports (Mintel Oxygen)
Includes Canadian reports which analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.
Statista
Provides access to data from market and opinion research institutions, as well as from business organizations and government institutions. It also includes market forecasts, dossiers, industry reports, infographics, and more. Use the Global Consumer Survey tab to access their interactive tool for comparing and analyzing consumer behaviour and attitude data.
RKMA Market Research Reports: Current Titles
Market research reports in the fields of energy, healthcare, and consumer markets.
SimplyAnalytics
Data visualization tool that allows users to create thematic maps, charts, and reports using demographic, business, consumer behaviour, and marketing data. Use of certain features requires the creation of a personal account with your Western email. Instructions for creating an account.

Statista
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers. Use the Insights menu to access Market Insights (forecasts and Key Performance Indicators) and Consumer Insights (interactive tool for comparing and analyzing consumer behaviour and attitudes – includes Brand Profiler Tool).

Canada at a Glance
Presents current statistics on Canadian demography, education, health, justice, housing, income, labour market, houshold, economy, etc.
2021 Canada Census Profile Table
A detailed statistical portrait of Canada and its people by their demographic, social, and economic characteristics.

SimplyAnalytics
Data visualization tool that allows users to create thematic maps, charts, and reports using demographic, business, consumer behaviour, and marketing data. Use of certain features requires the creation of a personal account with your Western email. Instructions for creating an account.
Social Explorer
Research tool designed to provide quick and easy access to current and historical census data and demographic information that can be used to create maps and reports. Primarily U.S. information, but also includes the Canadian census, the U.K. census, European statistics data, and world development indicators.