Provides access to data from market and opinion research institutions, as well as from business organizations and government institutions. It also includes market forecasts, dossiers, industry reports, infographics, and more. Use the Global Consumer Survey tab to access their interactive tool for comparing and analyzing consumer behaviour and attitude data.
Data visualization tool that allows users to create thematic maps, charts, and reports using demographic, business, consumer behaviour, and marketing data. Use of certain features requires the creation of a personal account with your Western email. Instructions for creating an account.
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers. Use the Insights menu to access Market Insights (forecasts and Key Performance Indicators) and Consumer Insights (interactive tool for comparing and analyzing consumer behaviour and attitudes – includes Brand Profiler Tool).
Data visualization tool that allows users to create thematic maps, charts, and reports using demographic, business, consumer behaviour, and marketing data. Use of certain features requires the creation of a personal account with your Western email. Instructions for creating an account.
Research tool designed to provide quick and easy access to current and historical census data and demographic information that can be used to create maps and reports. Primarily U.S. information, but also includes the Canadian census, the U.K. census, European statistics data, and world development indicators.
