Market Research

C.B. "Bud" Johnston Library

Contact:

text: 226-777-3039

call: 519-661-3941

Consumer Behaviour

Reports
Books and e-Books

Statista

Consolidates statistical data from various sources to provide insights on industries, markets, and consumers.
Mintel Reports (Mintel Oxygen)

Market research reports covering primarily U.S. and Canadian markets. Each report includes data and analysis of the competitive landscape, market share, and consumer profiles.
SimplyAnalytics

Data visualization tool that allows users to create thematic maps, charts, and reports using demographic, business, consumer behaviour, and marketing data.
RKMA Market Research Reports: Current Titles

Market research reports in the fields of business-to-business, advertising, entertainment, food and beverage, retail, sports marketing, and travel and tourism.

Pew Research Center Reports
Non-partisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
Think with Google
Includes, consumer insights, marketing strategies, and trends in marketing from Google.
American Customer Satisfaction Index
Measures the satisfaction of US household consumers with the quality of products and services offered by both foreign and domestic firms with significant shares in US markets.

For more books and e-books about consumer behaviour, try these subject searches in the library catalogue:

Consumer Behavior and Insights
This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these concepts and models to life.
Why Customers Leave (and How to Win Them Back)
The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
Encounters at the Counter
Bringing together a diverse collection of studies from a team of international scholars, this pioneering volume focuses on interactions in shops, exploring the dynamics of conversation between sellers and customers.
The Digital Seeker
Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world's biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences.
Sustainability and Consumer Behaviour
This book highlights the latest research findings on sustainability within the context of consumer behaviour. It brings together the collaborative work of researchers from Finland, Denmark, USA, the Netherland, Mexico, Korea, Saudi Arabia, Malaysia, Indonesia, Thailand, Taiwan and China to improve our understanding on consumer behaviour and its relationship with sustainable resource consumption.
Consumer Behaviour and Analytics
In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making.

Market Research

Consumer Behaviour

Related FAQs