To understand a brand's marketing campaign, start by reviewing the brand's advertisements and social media presence. This can give you a sense of the campaign's messaging, tone, and target audience. The resources below can help you go further by:
These tools will support your analysis and help you build a more complete picture of how a brand is marketed.
Provides advertising spending costs for US brands, companies, and ad agencies. Use this resource to find specific people responsible for advertising/marketing for a brand or company. Select Creative Library to search advertising campaigns and case studies.
Finding market share information for specific brands can be challenging, as most available data is reported at the company level rather than for individual brands. However, the resources in this section can help you locate estimates, rankings, and sales data that provide insight into how a brand compares within its market or category.
Understanding how much a brand or company spends on advertising, and where that money goes, can offer valuable insight into its marketing strategy. While detailed media spend data is often reported at the company level, in some cases brand-level spending across different channels (ie. TV, digital, print, social) is also available.
Provides advertising spending costs for US brands, companies, and ad agencies. Use this resource to find specific people responsible for advertising/marketing for a brand or company. Select Creative Library to search advertising campaigns and case studies.
Sales and revenue data can help you evaluate a brand's financial performance and market success. While detailed figures are often reported at the company level, some resources may provide brand-level data or rankings within product categories.
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers.
To understand how consumers perceive and engage with a brand, explore data on brad popularity, customer loyalty, and consumer preferences. These resources may include survey results, brand rankings, sentiment analysis, and insight into purchasing behaviour. They can help you evaluate a brand's reputation, target audience appeal, and position in the minds of consumers.
Market research reports covering primarily U.S. and Canadian markets. Each report includes data and analysis of the competitive landscape, market share, and consumer profiles.
