This research guide is to support students in the 4592A/B Sports and Entertainment Marketing class. This guide provides links to databases and tips on how to find accurate information on sports marketing, endorsements, consumer profiles, social media trends, and more.
Use the tabs on the side of the page to find the best resources for each topic.
The above is only a small selection of the books and e-books available from the library. Try this subject search in the library's catalogue to find more:
