MarketLine - MarketLine includes a Social Media Analytics Database. Select “Social Media Analytics” under the “Databases” tab at the top of the page. The tool tracks online conversations of Twitter/X influencers and popular Reddit channels. It can be used to identify top influencers in a sector, emerging trends, and how a brand/company is discussed.
Statista – Searching "social media" in conjunction with "sports" generates reports that analyze how sports are consumed across social media. There are also reports covering the social media presence of top brands, such as "preferred sports social media accounts in the U.S." and "leading sports media companies on social media."
Business Source Complete – Provides full-text for scholarly business journals and other sources. Coverage includes virtually all subject areas related to business.
ABI/INFORM Collection – The collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country- and industry-focused reports, and major news sources.
Keywords to try are: celebrity, athlete, endorsement, sponsorship, influence, effectiveness, risk, consumer behavior, brand awareness
