Knowing about your consumers or potential consumers is an important part of market research. Use these resources to find demographic information (e.g. age, income, education, etc.) as well as consumer attitudes, values, habits, preferences, and lifestyle information.
Country and category specific reports with quantitative and qualitative market, brand and consumer insights.
Consolidates statistical data from various sources to provide insights on industries, markets, and consumers. Use the Insights menu to access Market Insights (forecasts and Key Performance Indicators) and Consumer Insights (interactive tool for comparing and analyzing consumer behaviour and attitudes – includes Brand Profiler Tool).
Market research reports.
Data visualization tool that allows users to create thematic maps, charts, and reports using demographic, business, consumer behaviour, and marketing data. Use of certain features requires the creation of a personal account with your Western email. Instructions for creating an account.
Provides industry research reports, including coverage of Ontario industries. Reports include key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
Provides access to company, industry and country profiles.
Presents current statistics on Canadian demography, education, health, justice, housing, income, labour market, houshold, economy, etc.
This is an interactive mapping application that makes it easy to find census data (and other data products) for a geographic area.
A detailed statistical portrait of Canada and its people by their demographic, social, and economic characteristics.
Data from additional surveys and statistical programs. This is where you will find socioeconomic statistics about Canadians. You can search by keyword or select a specific survey.
Population, demographic, and economic information for Ontario.
Provide access to data from market and opinion research institutions, as well as from business organizations and government institutions. It also includes market forecasts, dossiers, industry reports, infographics, and more.
Data visualization tool that allows users to create thematic maps, charts, and reports using demographic, business, consumer behaviour, and marketing data. Use of certain features requires the creation of a personal account with your Western email. Instructions for creating an account.
