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This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts,nbsp;it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector marketing fundraising arts marketing education marketing political marketing social marketing volunteer recruitment, management and retention public sector marketing and e-government. Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.
A true collaboration of thought and ideas, 'Excellence in Fundraising in Canada' is designed to help practitioners learn about best practice and put the ideas into action. It contributes a uniquely Canadian perspective to the body of fundraising knowledge that exists, and includes contributions from 22 Canadian fundraising professionals, all leaders in their field - each providing a contribution with a Canadian point of view, and a Canadian perspective. Each chapter addresses and contributes to an aspect of a total development program, and the reader can pick and choose from specific chapters they wish to access, each cross-referenced to other chapters. 'Excellence' will make an ideal textbook for college, university, and community courses on fundraising and resource development, and will serve as a valuable resource for both new professionals and those in mid-career who may have a strength in one area of development, but not another. In 'Excellence' the authors have brought the Canadian perspective to the professional practice of fundraising.
The first volume of Excellence in Fundraising in Canada edited by Guy Mallabone and published in 2011 has become our all-time Best Seller. Adopted as a text by a number of Canadian academic institutions, it delivers over 400 years of combined fundraising experience through the expertise of 22 of Canada's most respected fundraising professionals. Now Volume 2 of Excellence in Fundraising in Canada completes the picture with an additional 18 chapters from more respected Canadian fundraising professionals, again edited by Guy Mallabone. History of Fundraising in Canada - Patricia Hardy HR in Fundraising -Tim McConnell Small Shops - Ligia Pena Measuring Performance - Karen Van Sacker Organizational Culture - Kelly Morris and Andrea Morris Diversity in Fundraising -Krishan Mehta and Deborah Greenfield Advocacy -Christopher F. Holz Telemarketing - Dan Abraham International Fundraising -Cathy Daminato Charitable Gaming -Ted Garrard Sponsorship - Brent Barootes Creative in Fundraising - John VanDuzer Communication Strategies with Major Gift Donors - Anne Melanson Social Fundraising - James Howe Philanthropic Naming - Vincent E. Duckworth Entrepreneurial Fundraising - Kathryn Babcock Grant Writing - Rob Peacock The Charity in Business - John Baker and John Pepin The 'definitive resource' for Canadian fundraisers, both volumes of Excellence will inevitably find their way onto the bookshelves of thousands of Canadian fundraisers, from old hands with decades of time in the trenches to raw recruits looking to social media to transform our world.
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms. Enhanced pedagogical features include: -social media calendars, metrics, and budgets; -chapter checklists to keep statistics updated; -expanded chapter previews; -new case studies and a 200-word glossary; and -updated online tools and resources.
Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holistic approach to nonprofit leadership strategy, this book functions as a handbook to help leaders examine their existing organization, identify trouble spots, and resolve issues with attention to all aspects of operations and culture. The expert author team walks you through the process of building a happier, healthier organization from the ground up, with a balanced approach that considers more than just quantitative results. Employee wellbeing takes a front seat next to organizational performance, with clear guidance on establishing optimal systems and processes that bring about better results while allowing a healthier work-life balance. By improving attitudes and personal habits at all levels, you'll implement a positive cultural change with sustainable impact. Nonprofits are driven to do more, more, more, often with fewer and fewer resources; there comes a breaking point where passion dwindles under the weight of pressure, and the mission suffers as a result. This book shows you how to revamp your organization to do more and do it better, by putting cultural considerations at the heart of strategy. Find and relieve cultural and behavioral pain points Achieve better results with attention to well-being Redefine your organizational culture to avoid burnout Establish systems and processes that enable sustainable change At its core, a nonprofit is driven by passion. What begins as a personal investment in the organization's mission can quickly become the driver of stress and overwork that leads to overall lackluster performance. Executing a cultural about-face can be the lifeline your organization needs to thrive. The Happy, Healthy Nonprofit provides a blueprint for sustainable change, with a holistic approach to improving organizational outlook.