Sports Marketing

Sports marketing 2025 will provide you with the most recent statistics and data available. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.

Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. It includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international cases and examples. In a new feature, successful sport marketers reflect on their careers and how they progressed in the sport marketing industry.

The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship.

Relationship marketing is an important issue in every business. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognized either in literature or in the sports business itself. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.