Mintel – Mintel focuses more on a product than a specific brand. For example, search for “Sports and Performance Drinks” instead of “Gatorade.” The database will provide a full market report on the topic as well as provide information on brands within the market such as Gatorade, Powerade, and Prime.
Winmo – Winmo reports how much brands spend on advertising on various media channels.
Statista – Statista consolidates statistical data from various sources to provide insights on industries, markets, and consumers. Use the Insights menu to access Market Insights, which provides forecasts and Key Performance Indicators. The same menu provides access to a Consumer Insights feature that analyzes consumer behaviours and attitudes.
SEDAR/EGDAR – SEDAR (Canadian corporate filings) and EDGAR (American corporate filings) freely provide information such as annual reports on public companies dating back to 1994. Annual reports might mention marketing campaigns.
