Free access to popular newspapers and magazines – This guide provides quick access to some of the most popular Business news sources available through the Library. Use the menu to navigate to a specific publication.
CBCA Database - The Canadian Business and Current Affairs Database includes scholarly journal articles, trade publications, dissertations, books, newspapers, and magazines covering business, economics and more. The terms “sports marketing” and “sports management,” when paired with “sponsorship” or “endorsement,” will provide several results. Use athlete names and sports to generate results specific to your research.
Other keywords to try are: celebrity, athlete, endorsement, sponsorship, influence, effectiveness, risk, consumer behavior, brand awareness
Spotrac.com - Spotrac has contract deals for athletes and teams (NFL, NBA, NHL, WNBA, Golf, Soccer, Racing, Tennis).
Consult the following books when creating endorsement/sponsorship contracts, including setting the price.
A full list of sports endorsements books and ebooks can be found on the OMNI catalogue.
Sponsorship by 
Sports Marketing by 
Routledge Handbook of Sports Marketing by 
